What It Is:A pro-grade violet pigment-infused shampoo that neutralizes brassy hues and enhances cool tones in blonde, gray and silver hair.Key Ingredients:- Pro-grade violet pigment cancels out yellow and brassy tones.- Acai extract is high in antioxidants that help nourish the hair.Clinical Results:- Detangles hair by 89%.*- Tones hair by 26%.**Proven results in a third-party testing lab when using Verb Purple Shampoo and Purple Mask together.
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