What It Is:A favorite of freelance hairdressers on professional photo and film shoots. It's where most of the huge celebrity following first experienced Iles Formula.What It Does:- This go-to styling serum will never weigh hair down.- It is the ultimate protector against all environmental assaults, including heat, Uv, humidity and color fade.- This formula has the power to transform dry, brittle hair to sumptuous silk just by blow-drying it in to wet hair.- It delivers a memory to the hair that
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