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Why did we design Impact Whey Protein? Throughout the day, your muscle fibres are being constantly broken down (catabolism) and rebuilt (anabolism). However, when you exercise and participate in sports, the rate of catabolism increases so you need to consume regular protein to help with the growth and maintenance of muscle mass. How did we design Impact Whey Protein? Impact Whey Protein is made up of premium, grass-fed whey and offers an impressive 21g of protein per serving. Providing all the essential amino acids, Impact Whey Protein also offers 4.5 grams of BCAAs and 3.6g of Glutamine per serving, and is instantised for easy mixing. Furthermore, Impact Whey Protein has only 1.9g of fat and 1g of carbohydrate per serving. Put simply, if you’re searching for a quality assured whey protein powder which delivers exceptional value for money with a remarkable nutritional profile, look no further! What are the Key Benefits? Impact Whey Protein represents a convenient, high quality method of ensuring your muscles are provided with enough protein throughout the day. This product is high in protein. Protein contributes to the growth and maintenance of muscle mass. At just 103 calories per serving, Impact Whey Protein is an ideal companion for supporting a range of athletes, whether amateur, intermediate or expert. Available in over 50 flavours, there truly is something here for everyone. Is this Product for me? Impact Whey Protein is suitable for any individual who is active, looking to meet their daily individual protein requirements. When should I consume Impact Whey Protein? Impact Whey Protein is fast absorbing and therefore it is recommended to be consumed 30-60 minutes post workout when the body’s metabolism is lifted. Alternatively, it can be consumed anytime throughout the day to keep you on top of your daily protein intake. It can be consumed with water or milk as a refreshing and replenishing protein shake, or combined with your favourite smoothie recipes and Greek yoghurts. To go that extra mile, check out our range of Impact Whey Protein recipes on The Zone Recipe Page Please note that the labelling on this product is provided in English as a minimum. French, Italian, German, Spanish, Danish, Swedish and Finnish may also be present on a product by product basis.